Bridging the Confidence Gap Want to be Smarter With Your Money? Join our mailing list and get news and info to support your financial goals. First Name Last Name Email Address Thank you! Oops! In the world of finance, the effects of the "confidence gap" can be especially apparent. Share | Related Content From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. You Would Rather Be... Are you a thrill seeker, or content to relax in the backyard? Use this flowchart to find out more about your risk tolerance. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.